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Discussion Starter #1
I've just got back from my local Mercedes AMG dealership and they have sold 5 cars to date.One in Mountain Grey was being picked up whilst I was there. A real beauty with full kit on! ok I should have taken a pic.


Any way
What age group is the dealer selling to over the first four cars?


a. 20-30
b. 30-40
c. 40-50
d. 50-60
e. 60-70


Sorry no prize but have a bash.
Will give it a few days before the answer with a roll of drums and probably in reverse order!







Edited by: Twig
 

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I'd say C too cause when I ordered mine I was told I wasn't the age group that had been ordering them. Even though A is the target group.
 

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B is the official Merc target group, certainly not A as not many 20yr olds can afford a 40k car!

I'd say C
 

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Twig said:
I've just got back from my local Mercedes AMG dealership and they have sold 5 cars to date.One in Mountain Grey was being picked up whilst I was there. A real beauty with full kit on! ok I should have taken a pic.


Any way
What age group is the dealer selling to over the first four cars?


a. 20-30
b. 30-40
c. 40-50
d. 50-60
e. 60-70


Sorry no prize but have a bash.
Will give it a few days before the answer with a roll of drums and probably in reverse order!

Will leave it 'till Sunday night when the roll of drums will start and all will be revealed.
 

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Well even though I'm in category B ( well done mercedes for a conquest sale as they put it), I reckon the result will be really random like group E. something tells me their older loyal following fancy saving a few quid without abandoning the marque.
 

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I'm in B (just!) but agree that it's probably older age group that has been ordering the A45
 

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Twig said:
I've just got back from my local Mercedes AMG dealership and they have sold 5 cars to date. One in Mountain Grey was being picked up whilst I was there. A real beauty with full kit on! ok I should have taken a pic. 


Any way 
What age group is the dealer selling to over the first four cars?


a. 20-30
b. 30-40
c. 40-50
d. 50-60
e. 60-70


Sorry no prize but have a bash.
Will give it a few days before the answer with a roll of drums and probably in reverse order!
MOST CERTAINLY B!!!
 

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I'm a year in to Cat B and I'm going with B.

I don't think 20 something's is a particularly attractive market for Merc. All the other markets are a lot more lucrative. Their aim with the A Class is to get younger people hooked on Mercs because traditionally, Mercedes has been a marque for wealthy 50+. 30 something's are the perfect target market to achieve this.

If they were really after 20 year olds, they'd go for a small hatch back like the Audi A1. Not many 20 year olds will be able to afford a five seated, 5 door Merc. And those that can will buy an Audi TT or BMW Z4. The A class is definitely aimed at 30+.
 

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jamiednm said:
I'm a year in to Cat B and I'm going with B.

I don't think 20 something's is a particularly attractive market for Merc. All the other markets are a lot more lucrative. Their aim with the A Class is to get younger people hooked on Mercs because traditionally, Mercedes has been a marque for wealthy 50+. 30 something's are the perfect target market to achieve this.

If they were really after 20 year olds, they'd go for a small hatch back like the Audi A1. Not many 20 year olds will be able to afford a five seated, 5 door Merc. And those that can will buy an Audi TT or BMW Z4. The A class is definitely aimed at 30+.
Well I guess I'm glad to break the trend. In my personal opinion a 5 door hot hatch is the most versatile car out there. Obviously this one is a super hatch. No offence to any TT owners or previous owners is a hairdressers car...
 

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I would have thought B or C - I'll go for B as I reckon those in the C category would go for something along the lines of a C63
 

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I'm not even old enough for a :S
 
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